Margarita Rocha is the Executive Director of Centro La Familia Advocacy Services (CLFA), a nonprofit in Fresno County, founded in 1972. She has overseen the organization for over 35 years, transforming it into a beacon of resources for Hispanic and Latino families. Through her vision and design, CLFA is revered as a respected and trusted multi-service provider, reaching thousands of families in urban/rural communities. She developed programs to support victims of crime, strengthen families, and promote health and well-being. Margarita’s career began in Fresno as a community organizer in the 1960s. This experience led her to work in Washington, DC and Cleveland, OH as an Equal Rights Specialist for the Office for Civil Rights in the Department of Health, Education, and Welfare. After her time as a civil servant, she returned to Fresno, driven by a desire to help families and children, in the manner she wished her own family had received — that is her motivation.