As Vice President of Government Affairs and Corporate Citizenship, Lupe represents PepsiCo’s diverse convenient food and beverages portfolio with policymakers and community leaders. He manages state and local political and public policy activities for 24 states and territories in the west - ern United States, directing PepsiCo’s community engagement. With a cross-divisional team, Lupe manages PepsiCo’s national Corporate Citizenship initiatives and leads the team’s Latino commu - nity engagement strategy. He joined PepsiCo in 2005 and is most proud of his role in fostering relationships with the communities he works in. His passion for public policy issues was cemented while working in the office of Congressman Esteban E. Torres and later as Advocacy Director of the AARP. Born in Fresno, California, he grew up in the Greater Los Angeles area. Lupe graduated from UCLA with a degree in Political Science. As an undergraduate, he served as a reserve deputy with the County of Los Angeles Juvenile Probation Department. Currently, Lupe serves on the board of the Getty House Foundation, the California Business Roundtable, and The Dream.US. He serves on the Advisory Boards of UnidosUS and the Congressional Hispanic Caucus Institute. In 2022, he was elected to the Board of Trustees for the University of La Verne. Lupe lives in Rossmoor, California, with his wife Yadira and their three daughters: Elizabeth, Valentina, and Violette.